I know I’ve been gone a long time but I had a lot on my plate during second year. Being the President of a society, the Marketing and Media Executive of another society, Chair of Student Council, working part time and ofcourse university; life became very hectic and very busy. This left me with little to no time to do anything else causing my website to be outdated. However all of that has changed now, I have completely revamped my website to make it look more modern so it reflects where I am now, what I am doing and where I am heading. What do you think of the new look?
In addition I’m going to start blogging again and I may also have some vlogs in the pipeline. Not only will I be blogging about AdWatch but also about what I am doing and motivational posts, including: Forever Living Products, Church, Friends, Family and Life in general
As mentioned in the previous paragraph I have a few vlogs in the pipeline… Why? To…
Break down the internet wall that has been created
Show you all my personality and who I truly am
Inspire and motivate others
Add another element to my website
Do something ive always wanted to do it
Are you ready for the change because I am! There is so much happening and a lot shall be coming your way. If you want me to blog or vlogs about something then you can always comment on my posts. My life is one big blog and I’m opening it up to you.
Can an essay become interesting? Can it be something that you become fond of? Can it be something where you actual enjoy researching and writing it? I never thought I would see the day, but I have, it has happened to me and I will tell you all about it.
For my module Media Planning for Advertising we were allowed to do an essay between 2,500 and 6000 words on anything that you want. It would literally be in anything to do with marketing and advertising. The individual had to decide on:
Case study option
Primary research option
I’ve never had to do something that was so open, and I was worried, really wasn’t.. My first idea was titled ‘How does the absence of a voice-overs affect the way in which an audience react to a company?‘. I knew what I was going to do, had my thesis ready and was ready to start my research but them all the students left so I wasn’t able to do any focus groups. I started to lose interest in the subject and decided on changing my question and using this as a dissertation idea (yes, I’m thinking about my dissertation already).
I had a think about what advertisements had recently caught my eye and the one that stood out the most was ‘Friendship’ by Guinness. I remembered one lecturer mentioning how Guinness advertisements always relate to consumers at that time so I thought it would be perfect. I started my research on the Guinness history and discussing advertisements from when the first UK Guinness advertisement appeared in 1794, a whole 63 years after Guinness was founded. After a while I realised that Guinness doesn’t always use it’s advertising to relate to consumer tastes at the time but one thing is for sure… Guinness advertisements are innovative and creative allowing the company to stay ahead of competition.
Something I found interest was the Guinness trademark label was introduced to establish brand identity and quality control. It included a harp, Arthur Guinness’ signature and the word Guinness (obviously). Each element of trademark had been changed numerous times since 1862 and the final version was only fixed in the early 20th century (2005 to be precise). In addition Guinness put a trademark on its label which has meant that the Irish government had to change its own harp by making the straight edge appear to the right instead of the left.
I really started getting into my essay and enjoying the research when I came across the first ‘Bottle Drop’ promotion that Guinness did in 1954. Guinness Exports Ltd dropped 50,000 brown half pint bottles across the world’s oceans with each having a personalised message and asked the finder to tear-off part of the message and send it back to Guinness Exports Ltd explaining where it was found and what date. This shows that innovation and early stages of promotional advertising which will always keep a business ahead of its competition. The best part came from an article by The Guinness Collectors Club where it mentioned how a team of people came across some of these bottles in 2002 and took images of the bottles (seen below). I thought it was remarkable and a true insight into Guinness history
I still haven’t finished my assignment, I’m only 2,300 words in and I have only written half of it. I’m looking forward to the rest and writing about some great advertisements including ‘Fish on a Bicycle,’ ‘Surfer,’ ‘Tipping Point’ and ‘Friendship.’ Guinness is definitely a company that I admire for its advertising (I don’t actually drink beer) and all the advertising agencies that have worked on the brand go above and beyond consumers expectations.
The female mind is one of the most intriguing enigmas known to man. It can be fascinating, or frustrating, both for men and women.
Men want to understand women, naturally, to be “better” with them, and build stronger relationships, both intimately, and in other aspects of life. And women want to understand themselves (don’t we all?).
This universal desire is the foundation for endless theories and discussions about what women want, and how to understand them.
Alas, here it is, finally, the secret to understanding women:
There is no secret.
Disappointed? Don’t be. This freeing realization unlocks the limiting chains of grouping all women, or any mass of people, into a singular classification with a universal remote. The goal of “understanding women” is like trying to understand any other group of people as if they were all one – when they are very much not.
So… it’s that time again, 2013 is over and 2014 has started. I hope you all celebrated coming into this year in style… whether you got wasted and don’t actually remember the night, spent it with family or just had a night in with your other half. What ever you did I hope it signifies you and that you enjoyed it.
2013 wasn’t an easy year for me! It had its downs filled with stress, heartache, sadness, lost friendships and a lot of work. However the ups definitely outdid the negatives with new friendships, happiness, joy, laughter, becoming the MAPR President, becoming Enactus UK Rookie Champions and a lot of work.
My New Year was spent with my family… well my mum, step-dad and younger stepbrother. We went to the members club down the road and partied (including an alcoholic beverage or 2 or 3) the night away. To be honest it was probably my best New Year’s to date, my mum and I had went to church beforehand to praise God so I got the best of both worlds and couldn’t be happier. The night ended in a classic Lexy style way as a random guy and I decided to have a dance off. I don’t mean the kind where you’re in a small circle, I mean the kind where you use the entire dance floor doing freezes, breakdancing, cartwheels, the worm and jacking. It was fantastic… I won (ofcourse) which made it even better hahaa.
New Year’s day for me was spent creating a number of different lists including my New Year’s resolution, my bucket list (which is extremely long), MAPR’s society list, Enactus Marketing and Media list and university list… I genuinely feel that my life evolves around these things. Creating lists has been tough as it means that I genuinely have to think ahead into what I want to do in my life, which allows me to think and be honest with myself. It takes a lot of brain power and I’m 100% that I’ve probably left something off each of those lists. Lists allow me to be more organised, to plan my life better and to not over think all of the time as it’s written down already. Hopefully this is a good start to 2014 and I hope you all have a great start to 2014 and I look forward to sharing my stories, experiences and opinions to you all.
Hopefully you’ve clicked on the link and have seen the John Lewis advertisement once again… What did you think? Did it put you in the Christmas mood? Are you ready to give someone a Christmas they’ll never forget? And most importantly, did you understand it?
As consumers we take in so many advertisements that we start disconnecting ourselves and don’t take them in. However that’s not the way John Lewis sees by forking out £7 million on this advertisement.
Before I tell you my verdict I would like you let you know that AdWatch has a new layout. I have decided to have different headings and discuss the advertisement accordingly. This allows me to have five short paragraphs (hopefully) on the advertisement and continuity will flow through AdWatch.
This is an advertisement that is trying to be different in a creative and innovative way. John Lewis are known for their Christmas advertisements over the past couple of years and are having to raise the bar every single time. This advertisement in particular is about giving someone a Christmas they’ll never forget. It’s about a Hare giving its best friend, a Bear, the gift of Christmas. To me the message is to have a wonderful Christmas and remembering what it was like to experience Christmas for the first time. It’s meant to bring back make memories of your children; waking up excited for the day ahead and being around a Christmas tree surrounded by loved ones.
This is tricky, since it is Christmas time I would say everyone not no advert genuinely targets the entire population in the world. It’s an advert to start getting people excited about Christmas, buying presents, wrapping presents and creating wish-lists, if they haven’t already. However I would say that the advertisement is aimed at adults. Why? Adults have been around for a few centuries now and Christmas may just seem like the norm: buying presents, receiving presents and time off work. I think the advertisement is trying to get out of that habit and reminding people of Christmas when they were a child and how exciting it was and making it enjoyable for everyone around them.
This advert combines 2D hand-drawn animation along with stop frame animation and 3D model made sets to produce something creative, innovative and different. It is out of the box and is definitely something that it different and stands out. The amount of detail, time and effort put into it is phenomenal and some of it is explained in the Behind the Scenes Video. The advertisement uses the famous vocals of Lily Allen, who is coming back into the music industry after being on “maturity leave”. In addition to this the two characters are carried out throughout the entire campaign: on the website, in-store, twitter pages, cuddly toys and on the phone apps.
This is a tricky one for me… I like the idea behind what John Lewis has done. They’re making Christmas special for everyone. However I don’t like the execution. It’s creative and something that no one has every done yet however it isn’t easy to bond with the characters. The animals are cute and cuddly but to me it could represent Christmas in a better way. I can’t quite think what, but I know that something is missing. Can you put your finger on it?
Overall I think the advertisement is interesting, there is only one John Lewis product (of the clock) throughout the entire 2.10 minutes. John Lewis and the agency Adam&EveDDB are selling the idea of Christmas and not focusing on John Lewis products. The advert raises awareness of the different platforms that the company is available from and plays more on the viewers emotions and feelings. It reminds consumers that the company is still there and that they should shop there for Christmas. However I think there should be a bit more to it. It’s an advertisement that I personally do not find very appealing to me but I like the creative treatment and for that I give is a 6/10.
You’ve heard my verdict and now it’s your time. Do you think it deserves a higher score or even a lower one? Is there another Christmas advertisement that you find more appealing? Has the advert made you want to shop at John Lewis? Leave your comments below and I look forward to reading them.
Students from the University of Lincoln have all come together to share one goal and that it to Save The Shed.
What is The Shed?
The Shed is an open campus pub that is situated at the heart of the University of Lincoln’s Brayford Campus by key buildings including the Main Administration Building, Media, Humanities and Technology building, EMMTEC, Student Services and the Health Centre.
The Shed is a pub that students go to have some food and maybe even a cheeky drink during lectures, a place to catch up with friends over a game of pool and a place to genuinely enjoy oneself and relax after a full day of University. In addition to this The Shed is open to the public so it allows students and locals to interact in a friendly and nice atmosphere.
At this moment in the time The Shed is to cease trade at the end of the semester, which is only four weeks away, the building has been up for sale for a couple of months now and there are talks that the University may buy it. This should come as good news in the sense that the The Shed will be owned by the University and that the profit made could go back into making the University better. However there has been talks that if the University does by The Shed then it may not necessarily keep it open. This has come as a shock to both students and staff as The Shed has been an on campus bar for the past 15 years and other Universities have one so why can’t Lincoln?
Students’s spoke up and made their voice heard using social media and starting a petition. The Student Union got involved and decided to start a campaign to ensure that The Shed remains a pub if the University decides to purchase the building. They even decided to run it and operate it as a pub for the students and ran by the students
The Vice Chancellor, Mary Stuart along with the Deputy Vice Chancellor, Scott Davidson had listened and have agreed to attend The University of Lincoln Annual General Meeting (AGM) on Monday 25th November from 12-2 in the Engine Shed. They will speak to the attending students, all can attend, and address the matter face to face. Along with motions including No Page 3 on Campus and Sports and Societies should get the same Development Fund it’s an AGM you will not want to miss.
If you would like to Save The Shed there are three things you can do:
Sign the petition and join 1,173 supports (as of 21/11/2013 at 20:51pm) by clicking here
Tell the University of Lincoln what you think by clicking here
Like the ‘Save The Shed’ Facebook page by clicking here
I look forward to seeing you at the AGM and lets #SaveTheShed.
If the answer was YES to all those questions then you remember T-Mobile’s ‘Life for Sharing’ campaign and the impact that it had for T-Mobile and for the Media. To refresh your memory then click on the picture below.
Hopefully you’ve been able to refresh your memory on that advertisement, especially as it was over 4 years ago. How did you find it? Was it interesting? Did you think it made an impact? Did you have a little dance or sing song while it was on? Did you just want it to be over?
This advertisement is one that I cannot forgot, mainly due to it’s originality and the fact that is was something different, unexpected and a real experience for those there.Why?The advert consists of 350 dancers dancing to 8 different tracks ranging from 1962-2007 in Trafalgar Square at rush hour. The advertisement catches the audience attention to the point where busy work men and women stop to record the dance on their phones and cameras, and some even join in and dance themselves. Why?This advertisement was used as the first T-Mobile’s ‘Life for Sharing’ campaign which had 10 hidden cameras to capture the audiences reactions to what was going and then some of these images where used on billboards and other media channels that T-Mobile used as part of there integrated marketing campaign.
So why do I particularly like this advertisement. The advertisement?I like this advertisement as it is something different compared to a conventional mobile phone advertisement. It doesn’t highlight the good deals that you can get or why T-Mobile is better than other telephone services. In addition I am a T-Mobile customer, well now EE. The music? In addition to this the music that is used is rather iconographic and includes famous songs. Songs that make you want to dance, want to get involved and want to pay attention to the advertisement. Exposure? The advertisement was premiered during Celebrity Big Brother on Channel 4 at 9:10pm. The three minute spot was solely for the T-Mobile advertisement and was watched by a number of different viewers. Since the advertisement went on YouTube it has had 38,655,045 as of 20/11/13 and is constantly increasing every day. It’s an advertisement people still remember and still look back at.
Overall I think this advertisement is amazing, it happened over four years a go and people still remember it and view it on Youtube, The advert was made by Saatchi & Saatchi and won them a numerous number of awards for Integrated, Film, Direction, Media, Music, Cyber and Direct. The awards where given at 2009 Eurobest creative advertising festival and Cannes Lions International Advertising Festival with Saatchi & Saatchi did better than any over UK agency due to the ‘Life’s for Sharing’ campaign. The advert leaves an everlasting impression of T-Mobile as it was an original media campaign that also included another advert titled ‘Welcome Home‘. This entire campaign couldn’t have gotten better for T-Mobile as the company gained £1.2 million worth of free press and media coverage, footfall increased by 5% and sales where up 52% from 2008. It’s an advertisement that will go down in history and for that it doesn’t deserve anything lower than 10/10.
You’ve heard my verdict but now it’s your turn. Tell me what you think of this advertisement but also the ‘Life’s for Sharing’ campaign as a while. Is there another phone advertisement you think is more appealing, if so put it down and I may be doing AdWatch on it next week.
So, hopefully you’ve now seen the advertisement and have an idea on the basis of my blog today… Did you recognise the song? Do you think we need to be live like Grandpa? Would you have guessed that it was a Coca-Cola advert? Did the advertisement affect you in anyway?
This is an advertisement that I find rather interesting in the sense of it’s execution and what the message. I was completely shocked that it was a Coca-Cola advertisement and expected it to be something different. Why?When I first watched the advert I missed the beginning red screen, possibly because I was doing work with the television on and only looked up when the music started playing because I liked the song. I didn’t notice the Coca-Cola logo in the corner and didn’t think it was an advertisement for Coca-Cola. What company? I thought the advertisement was for John Lewis as I specifically remember an advertisement last year where there was a split screen and I thought the advertisement for revamped for the this year (look at image below for a screen shot).
When you view the Coca-Cola advertisement on Youtube in the ‘About’ section is the following quote:
The new Coca-Cola advert ‘Grandpa’ shows that the lifestyle enjoyed by our grandparents — moving more, eating well, taking it easy — can be beneficial. We’re committed to using our advertising to raise awareness of the importance of energy balance and helping people to make informed choices. We believe it is just one of the ways we can help make more people aware of the need for a balanced diet and active, healthy lifestyle.
Do you agree?Coca-Cola mentions that in this day and age the younger generation tend to do everything on the go e.g. eating at work, having takeaways, rushing out of the house and not stopping for fresh air. Why? We live in a world where people are constantly working and I think they generally need to take a step back and relax which is what the Coca-Cola advertisement is portraying. But? As you may or may not be aware Coca-Cola has a lot of calories and sugar in their drinks, 210 kcals and 53grams of sugar (500ml bottle) to be exact. Therefore if Grandpa has been having Coco-Cola since he was younger then he mau not necessarily be living a healthy lifestyle.
I don’t think is advertisement fits in with out Coca-Cola ads. Why? The advertisement includes a story of two lives which are completely opposite whereas Coca-Cola advertisement are usually humorous and include a young generation having fun. Why? This ad gets the audience thinking about their lives and how their Grandparents lived at that age. It reminds them that they have time and should take a break and enjoy the little benefits in life. Sound? In addition to this Coca-Cola adverts tend to have voice-overs throughout or a piece of music that isn’t iconographic, however that is not that case this time. The advert includes the famous ‘It’s not Unusual’ by Tom Jones, which is Carlton’s favorite song in The Fresh Prince of Bel Air and Glee the US television program have also done their own version of the song.
Overall it’s an advertisement that is different and makes you think of the company in a different light, it has more backbone to it that the usual humour; it tells a story that is probably true for most people. I don’t necessary think that this is the new look for Coca-Cola, I just think they tried something new and succeeded. However I don’t think it leaves a lasting memory, it just makes you think for that moment in time. Therefore I give this a score of 7/10 as I believe the message isn’t strong enough to stand on it’s own.
You’ve heard my verdict but I’m interested in your verdict too. Do you agree with what I said or do you disagree with what I’ve said. Would you change the advert? Is it interested? This is your chance you give your view and I’m interested in learning what other opinions are.
Did anyone know of Tesco F&F Clothing before September 2013?
Did anyone know who Ben Pearce was before September 2013?
Did anyone know of Tesco F&F Clothing after September 2013?
Did anyone know who Ben Pearce was after September 2013?
If your answer to the first two questions was NO, and the second two was YES then I’m sure you may have seen Tesco’s F F&F Clothing Autumn/Winter 2013 Collection Television Advert.
If you have not then I’d advertise you to watch it before you read on, by clicking here.
So, by now you’ve probably seen the advert for the first time or refreshed your memory… how did you find it? Did you find it interesting or boring? Would you class it as a good advert or a bad advert? Did you have to watch it more than once or were you satisfied with it the first time? Was it too long or do you wish it was longer?
When we watch advertisements there are so many different things that come into our heads, you may have liked it but you never really ask yourself why, what made you pay attention and what made it stand out to you?
This is an advertisement that I like very much and for a number of different reasons. I believe this advertisement makes you stop doing whatever you are doing and look up at the television. Why? To me it’s because there is no conventional voice-over explaining the product or service. There is noone one the screen talking to someone else and discussing a situation that they need resolved. There isn’t a person explaining the benefits and features of the product. The only sound that we hear is the music, it’s a song called ‘What I Might Do’ by Ben Pearce. Who? Ben Pearce is a British DJ and Music Producer from Manchester, he co-founded his own record label. Before the F&F Clothing Advert not many people knew who he was as he is an underground DJ with amazing mixing skills. The Song? The song isn’t in the background but it’s loud and clear and makes you want to bounce to it while learning the words and paying attention to what it on screen.
In addition I believe that the advertisement isn’t a commercial clothing ad. Why? Television advertisements nowadays are trying to be different from one another but a few techniques still remain the same. What? Most television adverts tend to have a model or two wearing a number of different clothing just posing or walking towards the camera of to the side of camera. With a some of these they tend to have the prices appear of at least one item in that current shot. This adverts tend to be sell, sell sell whereas Tesco F&F Clothing actually grabs your attention. How? With this advert there are two people: one male and one female, they aren’t advertising the clothes is the usual conventional way but they are dancing, which is different. In this advert both dancers tend to have three to five different outfits however because the audience are interested in the dancing, the song and what it actually being advertised they don’t tend to pay attention.
My overall verdict is that the advertisement is innovative and different. It stands out from the rest and makes people aware of the brand. I don’t think that the advert was intended for people to buy all their clothes from Tesco F&F Clothing however I think it was to make people aware of F&F Clothing. The adverts seems that it wants to information and raise awareness of the brand, therefore people might have a look at the F&F Clothing range while they are at Tesco. The advert was created by WARL and in my opinion it is by far one of the best advertisements I have seen this year. I personally cannot fault this advert so it gets the top score of 10/10.
You’ve heard my verdict but I’m interested in your verdict. Do you agree with what I said or do you disagree with what I’ve said. Would you change the advert? Is it interested? Is there another clothing advertisement that you find more appealing. This is your chance you give your view and I’m interested in learning what other opinions are.
The new academic year is fast approaching and the summer holidays is almost over.
The sun has disappeared and raining days is what we are left with.
Children are heading back to school and the roads are quieter.
I will officially be a student year student studying Advertising and Marketing at the University of Lincoln but what have I done in my holidays. People say that you should make the most of your holiday, get an internship, do some work, start a business, get a job, save some money and most of all enjoy it and have fun. This summer holiday I nearly ticked everything off that list and I will share with you what I have done and most importantly why I did it and what I have taken back from it.
If you remember, I wrote a post two months ago about not gaining an internship over the holidays and how I decided to use my holiday to the best of my abilities and do as much as I can. I can definitely say that I did that and it has been a great experience and a good time for me. The first thing that I managed to do was an on-line Competitive Strategy course as to which I received over 90% on completion. The expanding on my current basic knowledge especially in topics such as research and development, innovation, nash equilibrium, backward inductions, complements, structural and strategic entry barriers and horizontal and vertical differentiation. Some of these topics I enjoyed most that others and I am stronger on specific subjects but overall it was a great course.
Another thing I did was start my own freelance marketing company called A-CM Marketing, A-CM Marketing actually came about by accident or fate as some people will say. My friend Zara put a poster online for her dance academy and being someone who has Photoshop and can create posters while I realised that it wasn’t that creative and didn’t grab people’s attention. Therefore I decided to create another one and she loved it so much that she has been getting me to create posters for her every since and has put me on her website as the official poster and leaflet maker. From here I have created a poster for Cartel dance crew along with Beyond Beauty Salons. Things like this is a honour as I am genuinely doing something that I truly care about and like doing.
You would think that I would stop as two things… no, not me, I kept on going. Working at Topshop/Topman is a massive passion for me as I love fashion and clothes, helping customers find the perfect outfit and the people that I work with. I have been with the company for almost two years and always try to do more and go above and beyond than what is expected of me. This summer I have been working on my Topshop/Topman Development book and worked my way up to being a team leader (only 40 credits away). By doing this I got more responsibility at work, had to know what all the trends and best sellers were and how the branch was performing against the company. This was a great experience for me as I really got to make a difference and do more than just usually contract.
MAPR and Enactus Lincoln have a huge part in my life and I have done a lot of work on them this summer. The highlight over the summer for MAPR has been organising our first ever event with three different speakers on the 10th October 2013 between 7-9pm in the Business and Law Building, keep an eye on MAPRLincoln.eventbrite.co.uk for more details to come and to register. In addition building a partnership with Home and organising freshers week and the #iSpotMAPR competition has been a good time. With Enactus Lincoln the highlight has been creating the new website which is nearly ready to launch and going to the Summer Action event and being able to take a lot from it. I have also been able to get both societies registered by RBS ESSA and hopefully they can build more partnerships and relationships with other businesses. I put so much time and effort into these societies as I want students to be able to make the most of their time at university. Being someone who has created close friendships in societies makes me want to give that opportunity to some one else.
So, I would say that my summer has been full with a lot of events and building up from the current foundations. Through out everything I have also managed to pass my driving test this summer and keep a good work life balance which is highly important. I have officially started looking for an industrial placement and have my eye on a few places that I would love to be. Ambition is what drives me and I love to put my all into everything I do. What has been your highlight of the summer?